Media coverage served up for Inn at Freshford

It’s been another busy, but great start to the week.  More media coverage of pigeon racing has rolled out since Saturday’s BBC Breakfast News feature.  We’ve also engineered further high profile results for the lovely Inn at Freshford, with which we recently launched Save Bath’s Historic Pubs campaign.

For starters, the pub and its campaign featured on BBC Radio Bristol on Saturday morning.  The interview, with local historian Kirsten Elliott, starts at 1:19:50.

The main course arrived in the form of an equally tasty serving of ITV News coverage yesterday, which also highlighted the recent closure of the nearby Packhorse Inn in South Stoke.

There’s a little breathing space before dessert arrives later, on Heart.

Save Bath’s Historic Pubs campaign has already been met with a massive amount of support.  Mark Birchall, the Inn at Freshford’s landlord, is adamant that a change is needed, to protect the heritage of Bath’s pubs. Watch this space for more media coverage.

Don’t forget the local pub history talk at The Inn at Freshford tomorrow evening – which is free and will probably kick off at about 7.30pm.

What a difference six months makes

Hands up, it has been a while – actually, a long while – since this blog was last updated.  But there’s a good excuse, honest:  Avalanche Media’s been busy.  2012 has been our busiest yet in fact and now that we have had a chance to reflect on some of its results, it’s a good point to share.

If you follow us on Facebook or Twitter (and thank you, if you do!), you’ll be aware of our recent work with pigeon racing in the UK.  Despite it being a sport with The Queen as its patron, it’s one of Britain’s great traditions which faced imminent extinction if left to continue without PR input.

In April this year, Avalanche Media was instructed to provide full press office support for the sport – to both react to incoming enquiries from journalists as well proactively create media coverage.  What a coup!  And here’s just a sample of what’s been achieved so far:

Somerset rapeseed farmer done good

This week has yielded some great media coverage for a Somerset farmer I work for.

Two different angles and editorial formats which both provide bang on targeted exposure for Andy Fussell and his Fussels Fine Food business (deliberate difference in spelling!):

Click on the images below to see the articles in
The Times and Women’s Fitness.

Somerset-grown rapeseed oil: The British answer to olive oil - http://bit.ly/dp3LCe

Why rapeseed is the British alternative to olive oil - http://bit.ly/bWYlrv