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#FromeTweetMeet 2013

Following popular demand and a raging thirst, the Frome tweet meet is back and you're all invited - local and visiting tweeters very welcome. #FromeTweetMeet details: http://frometweetmeet2013.eventbrite.com It's completely free to turn up, but if you could register and let us know you're coming, it would be a big help.

Following popular demand and a raging thirst, the Frome tweet meet is back and you’re all invited – local and visiting tweeters very welcome.

#FromeTweetMeet details: http://frometweetmeet2013.eventbrite.com

It’s completely free to turn up, but if you could register and let us know you’re coming, it would be a big help.

Read about last year’s event.

Hope to see you on the 19th!

Following popular demand and a raging thirst, the Frome tweet meet is back and you're all invited - local and visiting tweeters very welcome. #FromeTweetMeet details: http://frometweetmeet2013.eventbrite.com It's completely free to turn up, but if you could register and let us know you're coming, it would be a big help.

This year’s lovely #FromeTweetMeet branding has been supplied by @Cole007

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Frome’s Twitter stream: US election special

Thought it would be fun to add a quick post showing what the people of Frome have been tweeting about in the last 15 hours.  Here are the phrases and words which featured most prominently in their Twitter posts – no great surprises!

US election special:  The most frequently occurring words and phrases in tweets posted by Frome folk, in the last 15 hours

US election special: the most frequently occurring words and phrases in tweets posted by Frome folk, during the last 15 hours

Frome’s Independence Day attracts national support

Flying the banner for Independence Day in Frome are (left to right) Janet Weeks, Sheila Gore, Dodie Stephens, Duncan Skene, John Harris, and Jennie Wood. Photo: Tim Gander

Flying the banner for Independence Day in Frome are (left to right) Janet Weeks, Sheila Gore, Dodie Stephens, Duncan Skene, John Harris, and Jennie Wood. Photo: Tim Gander

Two years ago, a group of people in Frome got together, following concerns over a planning bid from a large supermarket chain.  Two years on, that group, Keep Frome Local, continues its campaign against yet more supermarket expansion into Frome, but has stepped things up.

Later this month, it will host Independence Day, Frome’s one-day event about the future of town centres and campaigning against supermarket expansion.  The first UK event of its kind, it’s received an overwhelming amount of support and has also attracted lots of regional and national media attention.  It’s been a task to organise, but is already proving worth the effort.

There are campaign groups like Keep Frome Local in virtually every town across the country; people from these and small businesses are coming along on Saturday 17th (November).  The support the event has received from Frome residents and businesses has been huge.

The day will be split between main debate sessions with Independence Day’s impressive line up of speakers, and breakout sessions focused on issues such as the future of food, how to campaign against big retail and the future of the High Street.  A lot has been packed in.

Why now?  Well, it’s a good point at which to ramp up the campaign, taking into account the national picture of changing high streets – and more specifically, the omnipresent supermarket planning application, which won’t go away.  Challenging these and understanding the issues involved, is to put it mildly, mind boggling.  Bringing campaign groups together, to share experiences, as well as information on particularly complex areas such as the planning system is proving a crowd pleaser.  Knowledge is definitely power when supermarkets plan on coming to town.

Also, it’s expected that a developer will announce plans for the Saxonvale site in Frome before Christmas.  So making a big splash with Independence Day will help to amass information and provide people with more on how to stand up for the interest of their town, if they want to.  We’re realising many people do, but need help with the “how” and “what can we do about it” questions.

Totnes, which recently fought off a Costa Coffee will be part of the day’s proceedings.  There will be advice too from 38 Degrees, the national campaigners who led opposition to the government’s sell-off of UK forests.

Independence Day is happening from 10.30am to 4.30pm on Saturday November 17th, at the Wesley Church in Frome.  Tickets cost £11 and if you’re in Frome, can be bought from Frome Wholefoods on Cheap Street, or via the Cheese and Grain.

Hope you can make it.  For more details on the event, visit independenceday2012.co.uk.  There will be live tweeting – follow the debate using #ID2012.

When words create a thousand pictures

PR’s changed. A hell of a lot.

My first day in the job saw me sending a stream of press releases through the fax machine; stuffing the remainder into envelopes for the last post.

I’m still writing releases but the distribution couldn’t be more different.  I also run a number of social media accounts on behalf of clients – communicating with journalists and wider audiences. I use Twitter to generate media coverage for businesses, as well as develop their brand awareness and engage with online communities.

To help monitor the effectiveness of this, I’ve developed a way of visually representing the type of followers (people and business) my clients attract on Twitter. If you’re in Frome and have a copy of the The List‘s March issue, you’ll see an example of this on the opening page.

Avalanche Media's Frome word cloud in the March issue of The List

A new addition to The List - a word cloud showing what people and businesses in Frome people have been tweeting about

The word cloud shows which words have featured the most in tweets posted by Frome folk over the past month – a fun and fascinating exercise!

Applied to Avalanche Media clients, word clouds provide a number of uses; the depiction of Twitter follower characteristics being a particularly useful one. Here’s an example applied to @bathbusiness (The Bath Business Club), of which I’m a member and soon to become its first lady chairperson don’t you know.

@bathbusiness now has over 1080 followers - as the above shows, very relevant ones.

@bathbusiness now has over 1080 followers - as the above shows, very relevant ones.

The above image encapsulates the type of followers Bath Business Club is attracting on Twitter. The word cloud has been formed using words which appear most commonly within the profiles (the short paragraphs describing themselves) of the club’s followers. The stronger and larger the typeface, the more frequently the word appears.

These infographic word clouds represent just one way of monitoring social media effectiveness – and demonstrating how a targeted community can be developed online. They are quite beautiful in my view – and offer an easy-to-interpret visual for clients to understand the value of this marketing activity.  Simple, yet revealing don’t you think?

Frome’s first #tweetmeet

Frome tweetmeet

When asked by BBC Somerset presenter Ben McGrail if I thought a Frome tweetmeet was a recipe for an awkward blind date it did get me thinking. Will everyone be interesting beyond 140 characters? Have I orchestrated a Frome #fail?

My own experience of meeting up with fellow Tweeters offline has always been extremely positive. I now work alongside a bunch of people first met on the micro blogging site (despite there being less than a physical mile between us). As the reason to follow and connect with people is generally due to a mutual interest, I find there’s usually common ground and plenty to talk about when you do sit down for a coffee or a beer.

But as the breakfast show presenter was keen to point out during my Friday morning interview, there was potential for an anticlimactic Friday night spent trying to engage in dull conversation. I considered this for a fleeting moment, but then remembered I had a back up plan – the special cocktails I’d asked the host venue to include on the menu. Preparation is everything.

Devil's Tweet and Angel's Tweet

Tread carefully: Devil's Tweet and Angel's Tweet tweetmeet cocktails

I’ve long thought Frome had the potential for a lively tweetmeet (conventionally called a tweet up, but this is Frome). Also, I have a theory that this energetic Somerset town has a much higher than average proportion of its population on Twitter. Would anyone care to research?

Search for #Frome on Twitter, ignoring the Ethan Frome references and misspellings of from and you’ll see what I mean. Most days see a lively and entertaining conversations between residents, businesses and other organisations in the town.

After a local straw poll and various on and offline conversations I was also well aware that a great number of people who converse with each other every day on Twitter wouldn’t actually recognise each other on the street.

Friends in Bath who use Twitter regularly comment about Frome’s prolific Twitter activity – high praise indeed.

So I needn’t have worried. Last Friday’s tweetmeet in Frome was a hoot. We successfully packed out the bar areas of the hosting Archangel and judging from the noise levels at various points, conversation more than flowed. As a general rule, sobriety ebbed. I was completely overwhelmed, not just by the impressive turnout and buzz around me, but by the mass enthusiasm for a repeat event. Then there was the surge of positive feedback on Twitter itself, at various points in the evening and following morning.

Success! Frome's first #tweetmeet

Success! Frome's first #tweetmeet

BBC Somerset’s Ben McGrail has said he’s tempted to come along to a future event, so we’ll hold him to this when the next one’s organised. Keep your tweety eyes peeled. And big thanks again to all who came along, supported and helped to promote Frome’s first tweetmeet.

Somerset rapeseed farmer done good

This week has yielded some great media coverage for a Somerset farmer I work for.

Two different angles and editorial formats which both provide bang on targeted exposure for Andy Fussell and his Fussels Fine Food business (deliberate difference in spelling!):

Click on the images below to see the articles in
The Times and Women’s Fitness.

click on image to see The Times article in full

Somerset-grown rapeseed oil: The British answer to olive oil - http://bit.ly/dp3LCe

click image for full article on womensfitness.co.uk

Why rapeseed is the British alternative to olive oil - http://bit.ly/bWYlrv

The Angel – soon to be more heavenly

I’ve been itching to know what was going on behind the firmly closed doors of The Angel, an old coaching inn in Frome.  I always had a bit of a soft spot for the place, so really pleased to learn that it’s being given a new lease of life.

According to the blog documenting the careful renovation,  graffiti dating back to the 18th century has been found, and, is being incorporated into the new design.

Now I’m really intrigued.  See you in the ARCANGEL!  http://theangelfrome.wordpress.com/

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