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Real ghostbusting: how PR saved a hauntingly quiet pub

In autumn 2010, the Inn at Freshford's ghostly quiet bar was far more likely to be frequented by its spooky regulars than mortal, paying customers

Two years ago we were contacted to help a local pub raise its profile.  It had been abandoned by its locals and wasn’t attracting new customers quickly.  In autumn 2010, the Inn at Freshford’s ghostly quiet bar was more likely to be frequented by its spooky regulars than mortal, paying customers.

We love a challenge at Avalanche Media.  How to build the business of a public house no longer at the heart of its community?  How to attract new customers to a place with no passing traffic?  Had we been contacted earlier in the year, our PR recommendations would have been less frightening I’m sure, but in the build up to Halloween, there was only one place to start – with a good ghost story.  A quick chat with the Inn at Freshford’s then management team revealed the pub had plenty of tales, which with our input, generated plenty of media attention, such as this on BBC Bristol.

Since, the pub has been given a further welcome lease of life from one of the UK’s most charismatic landlords, Mark Birchall, which whom we have worked to rebuild the Inn at Freshford’s local connection.  A healthy and continued combination of PR injection from Avalanche Media, in the form of press releases, media attention, event and campaign organising, journalist reviews, social media activity across Facebook, Twitter, Instagram and Pinterest, has all helped to revitalise the Inn at Freshford’s reputation.

It takes time to make this sort of difference, plus consistency, PR planning and focusing the product offering.  The Inn at Freshford knows what it is – and just as importantly, what it isn’t.  We’re always learning in our work with clients and have applied a lot of the lessons learned from our work with this great country pub to other businesses.

Avalanche Media<< For pubs and businesses needing a happy ending, these ghostbusters are for hire.


Media coverage served up for Inn at Freshford

It’s been another busy, but great start to the week.  More media coverage of pigeon racing has rolled out since Saturday’s BBC Breakfast News feature.  We’ve also engineered further high profile results for the lovely Inn at Freshford, with which we recently launched Save Bath’s Historic Pubs campaign.

For starters, the pub and its campaign featured on BBC Radio Bristol on Saturday morning.  The interview, with local historian Kirsten Elliott, starts at 1:19:50.

The main course arrived in the form of an equally tasty serving of ITV News coverage yesterday, which also highlighted the recent closure of the nearby Packhorse Inn in South Stoke.

There’s a little breathing space before dessert arrives later, on Heart.

Save Bath’s Historic Pubs campaign has already been met with a massive amount of support.  Mark Birchall, the Inn at Freshford’s landlord, is adamant that a change is needed, to protect the heritage of Bath’s pubs. Watch this space for more media coverage.

Don’t forget the local pub history talk at The Inn at Freshford tomorrow evening – which is free and will probably kick off at about 7.30pm.

PR: the makings of a good egg sandwich

So proud of client Andy Fussell’s appearance as the mystery guest on Chris Evans’ breakfast show yesterday.  All thanks to a discussion the day before on fried egg sandwiches and bit of Twitter follow up.  Some PR opportunities can’t be foreseen.

Andy Fussell - Chris Evans' mystery guest

Listen again (available for the next week) – scan to 2:04.11 to hear Andy’s 3-minute interview on the BBC Radio 2 programme.

Somerset rapeseed farmer done good

This week has yielded some great media coverage for a Somerset farmer I work for.

Two different angles and editorial formats which both provide bang on targeted exposure for Andy Fussell and his Fussels Fine Food business (deliberate difference in spelling!):

Click on the images below to see the articles in
The Times and Women’s Fitness.

click on image to see The Times article in full

Somerset-grown rapeseed oil: The British answer to olive oil -

click image for full article on

Why rapeseed is the British alternative to olive oil -

The Angel – soon to be more heavenly

I’ve been itching to know what was going on behind the firmly closed doors of The Angel, an old coaching inn in Frome.  I always had a bit of a soft spot for the place, so really pleased to learn that it’s being given a new lease of life.

According to the blog documenting the careful renovation,  graffiti dating back to the 18th century has been found, and, is being incorporated into the new design.

Now I’m really intrigued.  See you in the ARCANGEL!

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