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Super Saturday

As per my previous post, yesterday, despite its numerical placement in the month, was great.  Not only was it filled with sister-in-law hen do frolics, but it began with PR results from more hard work on behalf of Avalanche Media clients.  Here are two examples – more to follow:

>> Sports presenter Mike Bushell tries out pigeon racing for his BBC Breakfast sporting challenge

>> Local historian and supporter of Save Bath’s Historic Pubs campaign Kirsten Elliott, talks with BBC Bristol’s Ali Vowles about her talk this week at The Inn at Freshford. (From 1:19:50)

What a difference six months makes

Hands up, it has been a while – actually, a long while – since this blog was last updated.  But there’s a good excuse, honest:  Avalanche Media’s been busy.  2012 has been our busiest yet in fact and now that we have had a chance to reflect on some of its results, it’s a good point to share.

If you follow us on Facebook or Twitter (and thank you, if you do!), you’ll be aware of our recent work with pigeon racing in the UK.  Despite it being a sport with The Queen as its patron, it’s one of Britain’s great traditions which faced imminent extinction if left to continue without PR input.

In April this year, Avalanche Media was instructed to provide full press office support for the sport – to both react to incoming enquiries from journalists as well proactively create media coverage.  What a coup!  And here’s just a sample of what’s been achieved so far:

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